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Marketing Manager For Hospital


Job Description:

The Marketing Manager for Patient Acquisition from Kolkata to Arunai medical College & Hospital, Tiruvannamalai is responsible for developing and implementing strategic marketing initiatives to attract patients from Kolkata and surrounding areas. This role involves understanding the needs and preferences of the target audience, devising tailored marketing strategies, collaborating with internal and external stakeholders, and leveraging various channels to effectively promote healthcare services and facilities.
 Market Analysis:
Conduct thorough market research to understand the healthcare landscape in Kolkata and neighboring regions, identify potential patient segments, and assess competition.
 Strategic Planning:
Develop comprehensive marketing plans and strategies to target patients in Kolkata and facilitate their transition to healthcare facilities in Tamil Nadu.
 Target Audience Identification:
Define target demographics and patient personas, considering factors such as medical needs, demographics, psychographics, and referral patterns.
 Collaboration:
Work closely with hospital administrators, physicians, referral coordinators, and other stakeholders to align marketing efforts with organizational goals and clinical capabilities.
 Marketing Campaigns:
Plan and execute integrated marketing campaigns utilizing a mix of digital marketing, traditional advertising, direct outreach, events, and strategic partnerships to reach and engage target audiences effectively.
 Digital Marketing:
Oversee digital marketing initiatives including social media marketing, content marketing, and email campaigns to increase online visibility and patient inquiries.
 Referral Network Development:
Establish and nurture relationships with referring physicians, healthcare professionals, community organizations, and other influencers to generate patient referrals and enhance the hospital's reputation.

Experience 2 - 3 Years
Salary 1 Lac 75 Thousand To 2 Lac 75 Thousand P.A.
Industry Sales & Marketing / Business Development / Telecaller
Qualification B.B.A, B.Pharma
Key Skills Marketing Consultant Health Officer Digital Marketing Executive Email Marketing Content Management System

About Company

Company Name

Arunai medical college and hospital

About Company Arunai Medical College And Hospital is a world class institute, situated in 100 acres of land located at the national high way ( Cuddalore – Chitoor high way) at Velu nagar, Thenmathur, Tiruvannamalai District, with a buildup area of 23.63 lakhs square feet. This Institute caters to the needs of the rural population in and around major Districts like Vellore, Tiruvannamalai, Arani and Cuddalore. This institute is run by the Jeeva Educational Trust which has been in the field of education for more than a decade. This institute is affiliated to the Tamilnadu Dr. M.G.R. Medical University, Chennai.
Contact Person Team ADI HR
Mobile 9038885888
Email ID

Jobs by Location

Kolkata (1) Delhi (1)

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